9 Keys to an Effective Logo

Tuesday, October 2, 2012
9 Keys to an Effective Logo

By Erin Ferree The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you! Amazon.com Widgets These characteristics…

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How Do You Define a Good Logo Design?

Tuesday, October 2, 2012
How Do You Define a Good Logo Design?

By Ray Smith Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to…

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Logo Design: Your First Step Towards Business Success

Tuesday, October 2, 2012
Logo Design: Your First Step Towards Business Success

By Sam D’costa If you are a moderately successful businessman, happy with the limited success that you have got through your word of mouth referrals, then this article…

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Logo Design: Create a Sizzling Brand for your Business

Tuesday, October 2, 2012
Logo Design: Create a Sizzling Brand for your Business

By Martha Carnahan Into which camp does your business fall? A. You don’t have a logo, but wish you did B. You don’t have a logo, and could…

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No Logo? Launching a Business Without a Logo Can Sabotage You

Tuesday, October 2, 2012
No Logo? Launching a Business Without a Logo Can Sabotage You

By Erin Ferree Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally “until [they] got…

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Why Small Businesses Need Both a Logo and an Identity System

Tuesday, October 2, 2012
Why Small Businesses Need Both a Logo and an Identity System

By Erin Ferree Experts urge small business owners to “brand” their business – to use a logo and a set of consistent marketing materials. But, they rarely go…

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Getting Back to Basics: Creating a Logo from Start to Finish

Tuesday, October 2, 2012
Getting Back to Basics: Creating a Logo from Start to Finish

By Bernard Peh When I began my career in the graphics industry, almost 17 years ago, I would approach the design of any new logo by first taking…

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Going Loco for Logos

Tuesday, October 2, 2012
Going Loco for Logos

By Jeffrey Hauser You have just opened your business and are about to place your first ad in the newspaper or Yellow Pages. The rep asks you if…

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What Do You Need to Know Before You Design Your Own Logo?

Tuesday, October 2, 2012
What Do You Need to Know Before You Design Your Own Logo?

By Karen Saunders Everyone’s got ’em. You likely see the “Nike swoosh” logo everywhere you go. And you know the Texaco station at the corner by its distinctive…

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Logo Files: Versions of Your Logo That You Should Own

Tuesday, October 2, 2012
Logo Files: Versions of Your Logo That You Should Own

By Erin Ferree Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having…

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